Richeeze Melts was created from one simple thought: reminiscing on the Grilled Cheese Sandwich that was a childhood staple for many. The owners talked about why there weren’t enough Grilled Cheese Sandwiches out there, and how much everyone loves the All-American Classic Grilled Cheese Sandwich. In the midst of chats about nostalgic childhood memories and their love for Grilled Cheese, the idea sparked, and Richeeze was born. The more they talked about the idea, they began to smile and say, Richeeze! The idea caught like wildfire and next thing you know everybody was walking around saying “Smile and Say Richeeze.”