Kogi started in 2008 when they hit the streets with a humble little Korean short rib taco that met Twitter in the middle of the night in front of a nightclub in Hollywood. They then started to create crowds and cravings across the whole city transmitting a new form of dialogue and culture between food and technology. Over the years, they’ve gone on to feed almost every street from LA to OC to the South Bay to the Valley to the IE to Ventura and Santa Barbara counties to major music festivals, even worldwide. Their operation has grown to include several trucks, a full catering operation, a bar called Alibi Room, a Taqueria and a rice bowl counter shop, Chego! The Kogi team is extremely dedicated to the communities and customers who have supported them over the years. They remain true to their roots while always pushing forward. As they say, Kogi Por Vida.
Roy Choi was born in Seoul, Korea and raised in Los Angeles, California. Choi is known as one of the architects of the modern food truck movement through Kogi BBQ by merging food and social media with community and honoring the street food culture that laid the path before him, and for his civic minded TV show ‘Broken Bread’ on KCET/Tastemade, which in 2020 won him a James Beard Foundation Award for Outstanding Host in a television series. On a global scale, Roy is co-host in the full blown Netflix cooking series ‘The Chef Show’ with Jon Favreau. He is a graduate of the Culinary Institute of America. In 2010, Food and Wine magazine named him Best New Chef. His cookbook/memoir L.A. Son was a NY Times Bestseller in 2013. In 2016 he was named TIME 100 Most Influential People in the World. And in 2017, LocoL in Watts, received the first ever LA Times Restaurant of the Year award. Roy resides in Los Angeles where he is a voice and advocate for street food culture past, present, and future, and the co-owner, co-founder, and chef of Kogi BBQ, Chego!, Best Friend at Park MGM Las Vegas, and LocoL.
